Cooke Optics has appointed Hon Ming Lai to the role of Director of Sales (Asia, Australasia, Africa, Middle-East), effective immediately. Reporting to Thomas Greiser, Director of Global Sales, Hon Ming will be based in Hong Kong.
Hon Ming joins Cooke from Shriro (H.K) Ltd where he spent seven years as Business Manager leading a sales and marketing team focused on high-end cine and video equipment including Zeiss, RED, Atomos, Tiffen and Kinoflo. Prior to that he held increasingly senior regional sales and business development roles with Kodak over 19 years, culminating in a 10-year stretch as Country Business Manager. Hon Ming holds an MBA from Hong Kong University of Science and Technology.
“Hon Ming has a proven track record in sales and business management across the region, with good technical knowledge and key market intelligence,” said Thomas Greiser, Director of Global Sales, Cooke Optics. “He will be a great asset to the Cooke sales team as we continue to expand our footprint in the rapidly growing APAC and MEA regions.”
Hon Ming Lai said, “I’m excited to join one of the oldest and most revered companies in the industry, and am looking forward to making Cooke’s exceptional lenses more accessible for film and television production across the region.”