Hamish Turner, currently Nine’s Program Director, is expanding his responsibilities to be Director of 9Now and Programming.
Turner will be working with Michael Healy, Director of Television, and Alex Parsons, Chief Digital Officer, on the next stage of 9Now’s growth cycle.
9Now was the first to introduce mandatory sign-on giving Nine a logged-in audience of over 11 million Australians. According to the company, the 9Now platform has seen 53% growth tthis year alone in its live streaming, driven particularly by the structural change in the growth of connected TVs, and a 23% increase on-demand viewing.
According to Michael Healy and Alex Parsons, “Events like last week’s NRL Grand Final show how important 9Now is – this year 363,000 watched on 9Now and we expect that number to materially grow in the future as we continue to shape the way Australian’s consume content.
“The change in Hamish’s role signals our focus on the next steps in 9Now’s growth and his brief is to lead 9Now as we embark on the next stage of growth as part of Australia’s leading TV platform.”