InMobi, a leading provider of content, monetisation, and marketing technologies, has appointed Jaclyn Hadida as the Country Manager for ANZ. Jaclyn’s appointment comes as Richard O’Sullivan, formerly VP & GM for ANZ and VP Agency Partnerships in APAC, is elevated to a global role within InMobi as the VP of Open Exchange, focused on strategy and growth, and will be based out of London.
“Jaclyn is a highly respected and experienced leader within the media industry and the ideal candidate to lead our ANZ business,” said Rishi Bedi, Managing Director for APAC at InMobi. “More brands and their agencies are leveraging the power of InMobi’s programmatic platforms, especially the Exchange, to reach premium mobile audiences. And Jaclyn is well-positioned to manage and extend our growth in the region through localized go-to-market of our global platform strategy.”
Hadida brings almost two decades of media experience to the role. Prior to joining InMobi, Hadida was Enterprise Sales Director, ANZ at Taboola. She previously spent over seven years at Bauer Media Group in a variety of senior roles including Group Business Director and almost four years at Fairfax Media in Business Development and Senior Account Manager roles. She began her media career with a four-year stint at News Corp.
“My depth of experience across AdTech, Agency and Direct performance marketing will bring valuable insight to my new role at InMobi”, said Jaclyn Hadida, Country Manager ANZ at InMobi. “I’m passionate about building a strong team culture and look forward to leading the team as we continue to extend our client base and operation in ANZ.”
In the past four years, InMobi has grown its presence in Australia with its programmatic platforms for marketers that help brands leverage data, insights, and media, and maximize ROI via mobile. During this period, InMobi has experienced consistent year-on-year growth, and with one of the best sales teams in market and fresh leadership it’s in great shape to take on the challenges ahead.
Hadida will manage all sales, client services, and in-region partnerships for InMobi and will be based in Sydney.