Lightware Visual Engineering, a leading AV manufacturer for the professional integrated systems market, has announced the appointment of two key roles, with a focus on growth in the Australian market.
Gordon Anderson is the National Manager for Defence, Intelligence and Government, while John Garfi is the Regional Manager for Victoria and Tasmania. According to the company, these announcements contribute to elevating the Australian Lightware office as a central hub for customers and partners across the Asia-Pacific region.
In his role as National Manager for Defence, Intelligence and Government, and working from Canberra, Gordon Anderson will ensure that Lightware’s hardware delivers the highest quality in AV & UC system security, with the reliability and performance demanded by these key sectors.
Anderson brings over 25 years of experience in systems integration, business development and sales management positions in the Australian Pro AV market, having worked for companies like Intravision, Crestron Electronics, Hills Limited, Sound Advice Australia and his own company Anderson Audiovisual.
“I am delighted to be part of Lightware Visual Engineering at such a pivotal time for the company, where new vertical markets like Education and Defence are taking an important role in its expansion,” said Anderson. “Together we’ll make sure to offer reliable and secure products to meet the needs of critical sectors that require the highest level of security, zero frame latency, and robust quality.”
John Garfi, the new Regional Manager for Victoria and Tasmania, is a seasoned professional with over 20 years of experience in the live staging, hospitality, audio-visual/ICT integration, consulting, rental and production industries.
Based in Melbourne, John will be serving Lightware’s diverse clientele, including higher education, specialist consultants, systems integrators, government, and commercial clients, by providing them with the latest in AV & UC Lightware hardware and software to guarantee optimal system reliability and performance.
John’s extensive background in strategic, operational, financial, technical, business, and systems integration, in addition to his passion for innovation and quality, will play a crucial role in driving Lightware’s growth in Victoria and Tasmania. “I’ll focus on streamlining processes, boosting performance and growth, and delivering positive results for customers and partners to contribute significantly to Lightware’s success so far in the regions,” said Garfi.
Lightware’s New Australian Headquarters which includes a training theatre, experience centre, warehouse and technical development centre opened in May 2022 as a strategic step to expand the company’s global footprint and foster growth in markets such as Australia, New Zealand and the Pacific Islands, providing training, sales support, after-sale technical support, on the ground customer service and product demonstrations for all of Lightware’s products & systems.
“We’re excited to have Gordon and John join our team spearheading our Australian offerings,” said Jason Lewis, General Manager, Lightware Australia. “Their extensive industry knowledge and experience will be invaluable in expanding our reach and delivering innovative solutions to our customers. We’re confident that their contributions will further elevate the importance of our Australian office as a strategic hub for the region.”