New Zealand’s MediaWorks has announced the appointment of Liz Fraser as the company’s incoming Commercial Director. Liz will bring her extensive media experience of over 22 years to focus on the growth of MediaWorks’ radio, out-of-home and digital businesses and realise the potential of these market leading platforms.
Liz is currently General Manager, Customer, at Air New Zealand where she has been responsible for leading the customer services and customer experience divisions, as well as the airline’s travel management business, Tandem Travel.
Having worked for the airline in a variety of senior leadership roles, including Regional General Manager for the USA, Canada and South American markets, Liz began her career in the media industry, initially at Television New Zealand in the early 1990s. With broad experience across a diverse portfolio including sales, marketing and television programming, Liz is returning to MediaWorks having previously led the sales and commercial teams across radio, TV and digital as Group Head of Revenue, as well as TV Sales and Marketing Director.
MediaWorks CEO, Michael Anderson, says Liz’s extensive media experience and track record in the industry are achievements that will prove invaluable as the business focuses on growing its radio, out-of-home and digital platforms. “Liz is an undeniable talent – not only is she a brilliant thinker, but she is also a natural and experienced leader. She has a track record – and an ongoing appetite – for taking on commercial opportunities that drive great results. On behalf of MediaWorks, we are thrilled to have her on board as we continue to build on our incredible momentum across our business.”
On joining MediaWorks, Liz Fraser says: “I am truly excited about joining the team at MediaWorks and returning to an industry I have loved for many years. There are many new growth opportunities to explore and how we develop and grow these is going to be exciting for us all.”