Monday, May 20, 2024

Robert Shen Spearheads FOR-A Sales in APAC

Video broadcast technology company FOR-A has appointed Robert Shen as regional sales manager for South-East Asia and Oceania. He joins from EVS Broadcast where he was responsible for the Axon product lines in control, monitoring, routing and video processing.

Originally trained as a Licensed Aircraft Maintenance Engineer in radar and communications with the Republic of Singapore Air Force, he subsequently achieved a degree in computer science and an MBA from Curtin University. Since then, he has spent two decades in the broadcast industry with a number of leading vendors and gaining expertise in IPTV and OTT, master control and newsroom automation, quality control and turnkey television installations.

“Robert brings not just a great understanding of modern broadcast technology, but a well-known presence across South-East Asia,” said Kazuya Eguchi, senior manager for overseas sales and marketing at FOR-A. “This is a major market for us, and in line with our philosophy of progressing hand-in-hand with our customers, based on mutual prosperity, it is important that we have a strong local presence. Robert is a key appointment for us.”

Robert said, “I have known FOR-A and its products for a long while, and I am excited to be able to talk to people across the region about how we can deliver value as they maintain the highest standards while modernizing their technology. FOR-A is known for the quality of its designs and products, and I look forward to the challenges of expanding our presence here.”

Robert Shen will be based in Singapore


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