Southern Cross Media Group (SCA) has announced the appointment of Natalie Harvey to the newly created role of Chief Revenue Officer, effective from September.
The creation of the Chief Revenue Officer role aligns with a newly streamlined operating model designed to accelerate growth opportunities across the business and support SCA’s evolving commercial strategy, with a strong focus on digital transformation.
Reporting directly to Managing Director and Chief Executive Officer Rohan Lund, Harvey will lead SCA’s commercial strategy with a strong in-market focus, driving premium revenue and active business development.
She is well positioned to lead commercial growth across SCA’s unified national portfolio, bringing extensive expertise across television and audio platforms and a proven record of building digital commercial businesses.
Harvey brings more than 20 years of media experience, having held senior leadership roles across major publisher and agency sectors.
Most recently, she served as Chief Executive Officer of Mamamia, Australia’s leading independent digital media brand, after initially joining the group as Chief Revenue Officer in January 2024.
Before this, she was National Sales Director at Seven West Media. She also brings extensive agency experience, including more than nine years at UM Australia, where she was promoted to General Manager, as well as earlier media buying and investment roles at MediaCom.
Rohan Lund said: “There is some fantastic momentum across the group right now and an enormous opportunity once we bring together the power of the combined group in content and advertising.
“As we evolve our operating model to bring decision-making closer to our products and customers, creating the Chief Revenue Officer role ensures we have focused leadership over our national commercial strategy.
“Natalie brings an extraordinary depth of media experience and a proven track record across both publisher and agency sectors.
“Her exceptional skill set in building digital commercial businesses, paired with her deep expertise across television, audio and publishing platforms, makes her the ideal leader to unlock the full potential of our combined strengths and drive our digital transformation forward.”
Natalie Harvey said: “I’m thrilled to be joining SCA at such an exciting time. What really excites me about the role is the combination of trusted brands, talented people and a clear ambition for the future.
“The business has an incredible opportunity to unlock the full potential of its combined strengths, creating even greater value for audiences and brand partners.
“Rohan has a compelling vision for the future, and I’m excited to work alongside the team to help deliver on that ambition.”
As a result of these organisational changes, Chief Commercial Officer Seb Rennie will leave the business.
Since joining SCA in February 2023, Rennie has played a pivotal role in shaping and strengthening the commercial capability of the audio business by leading the audio sales teams through a period of considerable transformation and strengthening key client and agency relationships.
SCA thanked Rennie for his leadership, contribution and commitment and wished him every success as he begins his next chapter.
Visit https://www.sca.com.au
