Adobe has announced a major expansion of its creative agent across Firefly and Creative Cloud. Adobe Firefly, the company’s all-in-one creative AI studio, now delivers expanded agentic capabilities with new Creative Skills and tools in a unified experience that brings every stage of creative work together, from ideation to creation to production.
Adobe is also introducing its creative agent across Creative Cloud applications including Photoshop, Premiere, Illustrator and more, enabling creators to describe their desired outcome while the assistant orchestrates multi-step workflows.
Together, these advancements establish Adobe’s creative agent as the connective layer across every stage of creative work, allowing creatives to focus on the craft, taste and judgement that make the work distinctly theirs.
Adobe’s creative agent puts creators in the director’s chair, handling the orchestration and execution of complex, repetitive workflows so the creative vision remains theirs from start to finish. Built on four decades of understanding how creative work gets made, it scales to support every type of creator, from individuals to enterprise creative and marketing teams.
With Adobe’s professional creative tools now expanding to platforms including ChatGPT, Claude, Copilot, Gemini and Slack, that reach extends to hundreds of millions of people wherever they create and work.
“Adobe has always been at the centre of how the best creative work comes to life, and this is a major expansion of that promise,” said David Wadhwani, President of Creativity & Productivity Business at Adobe. “Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can.”
Adobe Firefly Expands Agentic Capabilities
Since launching in public beta, AI Assistant in Firefly has gained traction with creators who have embraced it as a faster, more intuitive way to bring ideas to life.
Powered by Adobe’s creative agent, AI Assistant in Firefly brings professional-grade tools from across Adobe Creative Cloud applications into a single conversational interface, allowing creators to describe the outcome they want while the assistant orchestrates multi-step workflows behind the scenes.
New Creative Skills and Tools Include:
- Brand kit creation: Generate a complete logo, brand identity and colour palette.
- Short product video creation: Transform product photos into polished short-form videos.
- Create a Quick Cut: Automatically assemble video clips into a polished first cut.
- Create storyboards and generate video from storyboards.
AI Assistant in Firefly also delivers new customisation upgrades that better understand creator intent, surface assets using natural language descriptions and learn preferences over time. Creators can also invite collaborators to review and provide feedback directly within Firefly.
Firefly Creative AI Studio
Adobe is previewing an upgraded Firefly creative AI studio experience that connects generation and editing in one place, allowing creators to move seamlessly from ideation to production without interrupting workflow.
The new Firefly creative AI studio experience, currently in private beta, introduces:
- Elements: Save and reuse characters, locations and objects across projects.
- Projects: Organise assets, generations and creative context across Firefly and Creative Cloud.
According to Adobe’s recent Creators’ Toolkit Report, which surveyed more than 16,000 creators globally, 75 percent of creators describe creative AI as integrated or essential to how they work, while 85 percent believe the final creative decision should always remain theirs.
Adobe Brings Creative Agent to Creative Cloud Apps
Adobe is bringing AI Assistants powered by its creative agent to Creative Cloud applications, beginning with Premiere, Photoshop, Illustrator, InDesign and Frame.io in public beta.
- Premiere: Automates tasks such as organising assets, batch renaming clips, identifying interview questions and assembling first cuts.
- Photoshop: Executes tasks such as background replacement, resizing assets and layer organisation.
- Illustrator: Supports multi-step production workflows, versioning files and pre-flight checks.
- InDesign: Applies branding updates, copy changes and print-readiness checks across layouts.
- Frame.io: Organises assets, surfaces feedback and assists with content creation.
AI Assistant is also available in private beta within After Effects, with Adobe planning to extend agentic capabilities to additional Creative Cloud applications.
Availability
The latest capabilities for AI Assistant in Firefly (beta) are available now in the Firefly web application.
The upgraded Firefly creative AI studio experience, including Elements and Projects, is available in private beta via a waitlist.
AI Assistant is available in public beta across Premiere, Photoshop, Illustrator, Frame.io and InDesign, and in private beta within After Effects.
Visit https://www.adobe.com
