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AWS Transforms Content Rendering Pipelines with Deadline Cloud

Amazon Web Services, Inc. (AWS) has announced the availability of AWS Deadline Cloud, a fully managed service that helps customers set up, deploy, and scale rendering projects in minutes, so they can improve the efficiency of their rendering pipelines and take on more work.

With Deadline Cloud, customers creating computer graphics, visual effects (VFX), or innovating their pipelines to incorporate artificial intelligence-generated (AI-generated) visuals can build a cloud-based render farm – aggregated compute – that scales from zero to thousands of compute instances for peak demand, without needing to manage their own infrastructure. Customers can use built-in customisation tools and integrations with digital content creation (DCC) software, such as Autodesk Arnold, Autodesk Maya, Foundry Nuke, and SideFX Houdini, to tailor their render pipelines for specific projects and directly render from preferred tools for use in design, modelling, animation, visual effects, and more. With Deadline Cloud, creative teams can accelerate production timelines by running more projects in parallel, without worrying about capacity limits. Deadline Cloud offers built-in budget-management capabilities that help customers understand costs with high granularity on a project-by-project basis, and with no upfront costs. Customers only pay when they are rendering.

“We are at a tipping point in the industry where demand for rendering quality VFX and the amount of content created using generative AI are outpacing customers’ on-premises render farm capacity,” said Antony Passemard, general manager of Creative Tools at AWS. “AWS Deadline Cloud meets any customer’s rendering requirements by providing a scalable render farm without having to manage the underlying infrastructure. Creative teams can embrace the velocity of content pipelines and respond quickly to opportunities to accept more projects, while meeting tight deadlines and delivering high-quality content.”

User Reactions

Animaj is a next-generation media company that brings high-quality and inspiring brands to kids and families worldwide.

“Our business is rooted in automating and optimising the production of 3D animated scenes that spark kids’ imaginations worldwide. Running our unique pipeline — which combines several steps of complex character animation manipulations — is tedious and time-consuming when done on custom infrastructure, creating content bottlenecks and detracting from time that we could spend innovating on storytelling,” said Antoine Lhermitte, VP of Engineering at Animaj. “With AWS Deadline Cloud, we can scale render capacity up or down based on dynamic workloads and adjust capacity in minutes rather than hours. By offloading undifferentiated work, we have been able to deploy seven times faster, giving us the ability to expedite our artists’ inventions so they can focus on creativity and bringing inspiring stories to global audiences.”

Company 3 is a comprehensive postproduction facility for features, episodic, commercials, and music videos.

“Over the years, we have invested in on-premises resources for handling our large rendering jobs,” said Phil Wortas, Director of New Technology, Company 3. “The flexibility of AWS Deadline Cloud for managing render computing, both on-premises and in the cloud, and the ability to use Open Job Description to allow us to build the integrations we need freely, helped us easily share job execution processes across multiple departments in our company.”

For over thirty-five years, SideFX has been providing artists with procedural 3D animation and visual effects tools designed to create the highest-quality cinematic results.

“As the creators of Houdini, industry-leading virtual effects software, it is vitally important to us that the artist experience when using our tools is intuitive, customisable, and future-proofed,” said Rob Stauffer, Technical Consulting Manager, SideFX. “The integration of Houdini with AWS Deadline Cloud means artists can use advanced and familiar tools for motion graphics, virtual reality, and more, before seamlessly rendering in the cloud directly from Houdini, allowing creators to stay focused on innovating new ways to deliver breathtaking content rather than managing rendering workstreams. We look forward to exploring new opportunities to augment the richness of Houdini’s comprehensive toolset with the performance and capabilities of Deadline Cloud.”


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