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Monday, June 17, 2024

disguise Announces Collaboration with NVIDIA

Real-time production platform, disguise (NAB booth C6118), has  announced a new collaboration with NVIDIA to integrate the NVIDIA Omniverse platform with disguise’s platform for immersive experiences. Creatives will soon be able to connect their preferred digital content creation (DCC) tools, like Maya, Cinema 4D, 3ds Max and more, in a unified production pipeline.

According to the company, this connectivity allows for easier and quicker changes, enhanced content production, the ability to work in full fidelity and a lower barrier of entry for accessing media and entertainment workflows.

Disguise says content creators today are required to keep up with fast-paced on-set changes, multiple versions of content and unfamiliar workflows. With multitudes of DCC tools for both 2D and 3D content creation existing separate from rendering tools and applications, more unified content management workflows and solutions are needed.

disguise combines 3D visualization software, cloud solutions, platform, hardware and services, providing creatives and technical teams with the ability to realise any creative vision – no matter the complexity.

NVIDIA Omniverse is an extensible platform enabling individuals and teams to build custom 3D pipelines and simulate large-scale virtual worlds faster than ever. With Omniverse, 3D design teams can work across multiple software suites to collaborate in real time in a shared environment.

“By opening up the production pipeline to standard DCC tools, the available talent pool grows dramatically, overcoming talent shortages across media and entertainment. This is the rising tide that lifts all boats. The integration with NVIDIA Omniverse connects content creation tools to industry-leading real-time engines such as Unreal Engine, and opens up future avenues for connecting AI-assisted content creation workflows that are evolving rapidly and taking the industry by storm,” says Raed Al Tikriti, Chief Product and Technology Officer at disguise.

The integration builds on disguise’s existing RenderStream capabilities, which is a bi-directional protocol transporting rendering information between third-party render engines and disguise. RenderStream allows for greater synchronicity of content and tracking data across the production workflow as well as the seamless merging of the physical and virtual worlds.

Additionally, through the connection to disguise’s cloud platform, remote teams and productions can easily collaborate. This suite of applications includes disguise Drive for unified upload and storage, and Previz for importing, previsualising and sharing 3D interactive scenes for any production.

“Today’s toughest content production challenges require improved productivity and efficiency,” says Richard Kerris, vice president of Omniverse platform development at NVIDIA. “Through the combination of disguise and NVIDIA Omniverse, technical and creative professionals can take their 3D visualization and virtual production workflows to the next level.”


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