Cinedigm Corp recently announced that the Company’s soccer-centric service Realmadrid TV has launched on Atmosphere, the worldwide leader in streaming TV entertainment for businesses, in the U.S. With a loyal and passionate global fanbase, Real Madrid is one of the most recognised brands in world sport. The partnership looks to expand Realmadrid TV’s footprint by tapping into Atmosphere’s extensive network of over 35,000 venues. The channel will join Cinedigm’s other popular offering, The Bob Ross Channel, which is also available on Atmosphere.
Optimised for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment, reaching more than 42 million unique visitors per month. The company was also included on this year’s Forbes’s Next Billion-Dollar Startups list and Fast Company’s 2022 Most Innovative Companies list.
Realmadrid TV, which launched last year, provides viewers one-of-a-kind access to matches, showing 2-3 matches per week during the season of Real Madrid’s LaLiga games, as well as their UEFA Champions League and Cup tournaments. In addition, the streaming channel plays classic programming, features exclusive club insight, breaking news and more. More than 8,000 hours of content is available annually. Currently, the streaming channel features the following programming:
- Real Madrid’s La Liga Games
- Live Press Conferences
- Exclusive Interviews
- Live Training Sessions
- Classic Matches
- Magazine Shows
- Real Madrid News Programming
“We know that viewers gravitate towards exciting and unique programming on Atmosphere,” said Jennifer Soltesz, Vice President, Business Development and Strategy at Cinedigm. “Real Madrid, the reigning European Champions, have one of the most dedicated fanbases, and working with Atmosphere allows both fans and casual viewers the ability to watch Real Madrid programming at their favorite establishments.”
“There is a massive appetite for sports programming on Atmosphere,” said Sebastian Quinn, Director of Partnerships at Atmosphere. “Cinedigm’s Realmadrid TV is the perfect way to bring soccer to our 35,000 venues: showing full matches from an iconic European team – an Atmosphere first.”