CJ Group is excited to announce the renewal of its broadcast partnership with Tennis Australia through its entertainment division, CJ Media. The new multi-year deal will see CJ Media’s linear channels and OTT platform TVING continue to broadcast the Australian Open (AO) in South Korea until 2027.
“Blending cultural and commercial success to foster global connections is a core value for us,” said Eugene Cha, Managing Director of CJ Foods Oceania, part of the CJ Group. “The Australian Open is one of the world’s premier tennis tournaments and is hugely popular with South Korean audiences. We are thrilled to be a broadcasting partner for this iconic Australian event.”
Expanding the Australian Open’s Reach in South Korea
Since 2022, CJ ENM, the media and entertainment arm of CJ Group, has facilitated broadcasting the event in South Korea via its television channel tvN Sports and streaming platform TVING. tvN Sports reaches over 95 percent of Korean households, and TVING is the country’s No. 1 domestic OTT service. This partnership not only strengthens the cultural bridge between Australia and South Korea but also promotes Australia’s premier sporting event to a global audience.
“Asia accounts for 35-40 percent of the AO’s global viewership, and South Korea consistently ranks in the top five Asian countries by viewership, making it a key market for us,” said Cedric Cornelis, Tennis Australia Chief Commercial Officer. “We are delighted to extend our agreement with CJ Media to broadcast the Australian Open to our large and growing fan base in South Korea.”
Strengthening CJ Group’s Presence in Australia
In Australia, CJ Group is best known for its Korean cuisine business, CJ Foods Oceania, which has revolutionised the Australian palate with its premium food brands, most notably bibigo, the world’s leading Korean food brand. bibigo products are now available in over 72 percent of Australian grocery stores, including IGA Supermarkets as of early 2025. This reflects the growing demand for Korean cuisine in Australia, driven by the global phenomenon of K-pop, Korean dramas, and the broader cultural wave known as Hallyu.
Globally, CJ Group generated annual revenue of $45.4 billion in 2023 and leads the frozen dumpling category in Korea and the U.S. Locally, CJ Foods Oceania distributes over 200 SKUs, including dumplings, kimchi, instant rice, and seaweed, achieving approximately 43 percent cumulative sales growth from Q1 to Q3 2024 compared to the same period in 2023.
Investing in the Australian Market
CJ Foods Oceania has made significant investments in Australia, including a $10 million commitment in 2023 to establish local production of bibigo products. Partnering with an Australian food manufacturer, the facility produces over 3,500 tonnes of mandu dumplings annually using locally sourced, healthy ingredients. These Australian-made products are also exported to New Zealand, fostering regional economic growth.
“Our business operations contribute significantly to the Australian economy by creating job opportunities, investing in local talent development, and supporting local suppliers. Additionally, our cultural partnership with Tennis Australia fosters the growth of Australian tennis in the Asia region, driving economic growth and marking a key milestone in our expansion journey in Australia,” added Cha.
Visit https://www.cjfoods.com.au
