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Monday, June 17, 2024

Esports Team, INFINITY, Joins Yesports To Enter the Metaverse

Yesports, the first cross-chain Metaverse Engagement Platform (MEP), has announces its partnership with 2021 Liga Latinoamérica (LLA, English “Latin American League”) champions INFINITY, opening the Latin American esports community to the platform and bringing new generation of web3 based engagement opportunities for the team’s fan base. 

The Yesports partnership will enable INFINITY’s user base to unlock exclusive community incentives like VIP tickets to esport events, access to private Discord servers, fan memberships that facilitate metaverse access, signed merchandise and exclusive video content, player AMAs, team training live streams, and play-alongs with the team, among other exclusive opportunities.

Yesports collaborates with teams to give their fans a truly bespoke metaverse experience, opening private team non-fungible token (NFT) marketplaces and clubhouse access, alongside access to their Decentralised Autonomous Organisation (DAO) tokens to facilitate governance voting rights. Fans can also access a range of token ecosystems to mint, post, sell, and buy esports NFTs, with a long-term product vision that includes Polygon, Moonbeam, Ethereum, Binance Smart Chain (BSC), and other EVM compatible layer-1 blockchains. 

The LLA (run by Riot Games Latin America) is the top level of professional League of Legends esports gaming in Hispanic America. Crowned as league champions in 2021, INFINITY represented the LLA at the 2021 League of Legends World Championship, bringing global recognition to the Latin American esports team.

Damián Szarfirsztein, Commercial Director of INFINITY said, “INFINITY’s partnership with Yesports opens an exciting new chapter in the history of our organisation. Innovation has always been a fundamental principle of the team, which we continue to promote through the integration of emerging Web3 technology and the growth in fan engagement that Yesports will foster.”

Yesports empowers individual players and their respective teams to introduce new, sustainable revenue streams through the sale of utility-based non-fungible tokens (NFT) – bringing innovative new fan engagement opportunities and further growing the teams’ reach worldwide. 

INFINITY’s own foray into Web3 will see it launch its own exclusive NFTs on Yieldly’s Algorand-based yNFT marketplace. Yieldly’s NFT platform and marketplace provides an all-encompassing view of the NFT market, offering useful tools like Google Analytics data, multiple integrated coin wallets, application monitoring, and more. 

A solid fan engagement strategy is, in many cases, a stipulation made by the esports leagues for participating teams. Yesports directly addresses this by offering teams a turnkey solution to give them access to a booming Web3 global movement and new ways for the team and its fans to engage with each other through an NFT marketplace. Yesports also facilitates NFT design, launch, and implementation. The upcoming collaboration will also see the launch of ‘Infinity Island,’ an interactive space within the Yesports metaverse, and an accompanying utility-driven NFT collection.

Esports’ rapid growth continues at an unprecedented pace, with a global market revenue projected to hit an impressive $1.62 billion by 2024. The market also boasts one of the highest levels of engagement, with the global live-streaming audience anticipated to grow at a rate of 7.7 percent annually to surpass half a billion viewers in 2022 and reach 577.2 million in 2024. 

Esports in Latin America continues to grow in popularity, as witnessed recently through the announcement of the first-ever South American Esports Championships. This eagerly anticipated championship is led by The Global Esports Federation and is set to run parallel to the 2022 South American Games in Asunción, Paraguay, in early October. 

South America is also regarded as a global epicentre for play-to-earn (P2E) crypto games, with Argentina, Brazil, and Venezuela leading the way. Amid a global economic climate of spiralling inflation and local salaries lagging behind, increasing numbers of the younger generation are turning to P2E gaming to supplement their income.

Sebastian Quinn, Founder and CEO of Yesports, said, “We are delighted to welcome INFINITY, and with them, the whole Latin American esports community, to Yesports. I am also thrilled to be joining INFINITY as a Web3 advisor to support their growth. As 2021 LLA champions, INFINITY represents one of many top teams we are bringing onto our world-leading esports NFT marketplace and into Web3.”

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