Monday, March 27, 2023

French Professional Football League Takes Full Control with Dalet

Dalet has announced the Ligue de Football Professionnel (LFP) is using Dalet Flex, the cloud-native media logistics platform, to prepare and deliver high-value league match highlights to fans via digital channels. LFP is the French governing body responsible for overseeing, organising, and managing the top two football leagues in France, Ligue 1 Uber Eats and Ligue 2 BKT; and the 44 professional football clubs that contest the titles. Part of its charter is to manage the 100-plus club match weekly highlight videos. LFP selected Dalet Flex to accelerate the time-consuming process, automating ingest, preparation and publishing of the match highlight videos to YouTube and Dailymotion. Dalet Flex’s comprehensive production tools enable LFP to take advantage of new content monetisation opportunities such as offering freemium match highlight video from the LFP website.

LFP’s Chief Information Officer, Olivier Imbert, elaborates on the value Dalet Flex brings, “Given the workload of our team and the large amount of video we’re dealing with, we needed a solution that would transform our content management approach. Dalet Flex automates the ingest and publishing process so our team can refocus their time on assessing fan consumption patterns and developing new content revenue opportunities. In just a few months, Dalet Flex has become a tool the entire team here at LFP has embraced.”

Fast-Paced Digital Media Workflow

Beyond managing the large volume of video content, LFP must adhere to a tight publishing schedule. Matches take place from Friday night to Sunday night with live or near-live content aired by broadcast rights holders over the weekend. On Monday, the content rights revert back to the LFP who, in turn, use Dalet Flex to rapidly publish the match highlights. Dalet Flex simplifies content delivery by ensuring playlist information and metadata, including mapping from XML to asset metadata, is accurate and consistent. This streamlines the process of preparing and distributing content to LFP digital properties, ensuring fans can view match highlights on any device.

“Sports teams, leagues, and federations are taking control of their content and becoming sports media organisations, and the Ligue de Football Professionnel was ready to do just that,” states Massoud Razzani, Sales Account Manager, Dalet. “They were facing gaps in workflow management, process automation, and integration between tools, making it extremely challenging, resource-intensive and expensive to deliver the massive amounts of content fans have come to expect. Dalet Flex provides the integration and automation capabilities LFP required to be successful at a competitive price point. The user-friendly environment enabled LFP personnel, many of whom do not have a technical background, to adapt to the new tools and workflow quickly.”

LFP’s content management strategy is part of a growing trend across sports teams, leagues and federations that are partnering with experienced technology companies like Dalet to take full control of their media and digital strategy, delivering exceptional fan experiences. Dalet’s agile media workflow technology, deep media management expertise and flexible SaaS and subscription business models enable sports organisations to radically shift their operations to fully focus on their content strategy and onboard future business opportunities with ease.


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