The National Basketball Association (NBA) has made a strategic investment in Evergent Technologies. This investment coincides with a multi-year extension of the companies’ partnership, reinforcing their commitment to delivering exceptional fan experiences globally.
In 2022, the NBA began working with Evergent as NBA League Pass faced a tremendous opportunity: serving the growing global demand for basketball by enabling fans to watch games where, how, and when they wanted. Evergent’s end-to-end subscriber lifecycle management and multi-device, cross-platform capabilities supported this ambitious expansion. Over three years, Evergent has delivered industry-first innovations for sports monetisation and advanced churn management that drove significant subscriber growth, with a majority of subscribers accessing games from outside the United States.
“Personalisation is a key priority for the league and our investment in Evergent will enable us to deliver tailored options for NBA League Pass subscribers,” said David Lee, Head of NBA Investments. “We’re excited to support the company’s growth and strengthen our collaboration.”
“The future of sports streaming is in crafting personalised fan experiences that deliver unique value and foster loyalty,” said Vijay Sajja, Founder and CEO of Evergent Technologies. “We’ve seen the powerful impact of our platform on League Pass’s global growth and flexibility for subscribers, and we’re excited to continue innovating together to deliver even more sophisticated features that elevate fan experiences worldwide.”
We look forward to continuing our partnership with the NBA and are optimistic that we will see continued collaboration on advancing subscription management capabilities, churn reduction strategies, and fan experience enhancements within NBA League Pass.
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