Thursday, May 23, 2024

NBC Sports Picks MediaKind Encoding for Olympic Winter Games

NBC Sports has selected MediaKind to provide video contribution and distribution solutions for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20. The announcement was made today by Christopher Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Allen Broome, CEO, MediaKind.

NBCUniversal provides coverage of the 2022 Olympic Winter Games from Feb. 2-20, featuring a Winter Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC, and the NBC Sports app. The Opening Ceremony was presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage began the night before the Opening Ceremony on Thursday, Feb. 3. Coverage began on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

NBC Sports will utilise MediaKind’s range of video processing and advanced modular receiver technologies to support NBC Sports’ high quality, low latency, and reliable video distribution to viewers throughout the United States. MediaKind’s specialist engineers will also assist NBC Sports with the installation of equipment and system setup, and be present on-site to offer multi-site support throughout the event.

“With MediaKind’s continued advancement in high quality compression and decode reliability, we are excited to once again partner with them for the 2022 Olympic Winter Games,” said Connolly. “With their partnership, we will be able to provide solutions to our NBC Sports production partners so they can deliver the Olympics in the highest quality to all viewing platforms.”

“While content is now delivered to more platforms and screens than ever before, the same principles of successful live event coverage still apply: ensuring resiliency, reliability, and optimal picture quality,” said Broome. “We have a very proud history supporting NBC Sports’ production of this event, and this partnership further demonstrates our long-term commitment to enabling the high-quality viewing experiences that captivate NBC Sports viewers.”


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