NFT Technologies Inc. (NEO: NFT) (“NFT Tech”), a technology company to mainstream decentralised ownership, NFTs and the Metaverse for public markets, is proud to announce that Run it Wild, a Web3 development studio and target of NFT Tech’s recently announced acquisition, in partnership with the Australian Open Metaverse (“AO Metaverse”) won the Cannes Lions award in the Entertainment for Sports category for most “innovative use of tech and platforms in sport.”
The Cannes Lions Awards is the world’s most respected benchmark for creative excellence. Creative companies from over 90 countries enter more than 30,000 pieces of work across 28 Lions every year. They are judged by world-class members of the creative community from over 50 countries. Their sole purpose is to recognise the best work that pushes not just one business, but the whole industry forward. Companies like Apple, Coinbase, and Unilever have also won awards at the 2022 festival.
“I’m incredibly proud of what the Run It Wild team has delivered – being recognised for a project that was anchored by blockchain technology, there’s something truly beautiful when creative, data and technology meet. Having the faith and support of the AO, it’s been a crazy ride pushing the limits of creative and technological possibilities, elevating those we work with,” said Adam De Cata, CEO of NFT Tech and Founder of Run It Wild. “Accepting this award in the same category as major brands like Adidas, Nike, and Samsung reinforces the power of Web3 and its possibilities.”
The Australian Open Artball was extremely unique and utilised match data from the actual tournament. The court was split into 6,776 squares that each corresponded to a tennis ball NFT. These tennis ball NFTs would change based on where points were scored during the tournament. Since there were significant lockdowns during the tournament and fans were unable to spectate in person, the team created a real-life replica of the precinct in Decentraland where people could spectate and interact with each other in real time.
“It’s a huge honour as a Web3 project to be recognised by the creative industry in the most prestigious creative awards. We wanted to push the boundaries of what was possible using the technology we had available to us. We believe our ability to link data, sport, and technology to drive a valuable consumer experience is true innovation, ” said Ridley Plummer, NFT and Metaverse Project Lead, Tennis Australia.
“We see the potential for Web3 as limitless,” added Adam De Cata. “We’re excited to bring our community of fervent tennis fans more imaginative experiences as metaverse development accelerates and the need for immersive IRL experiences with it. Building in real time, there have been plenty of learnings, AO23 and beyond looks pretty special. More to come.”
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