As live sport around the world continues to be affected by COVID-19, Optus Sport has announced the acquisition of the Australian rights to South Korea’s K League for 2020, starting this week.
The K League is the top division of football in South Korea and becomes the second major Asian football acquisition for Optus Sport, after the J.League was secured in February this year.
The start of the K League season kicks off this Friday night in prime time when Suwon Bluewings take on Jeonbuk.
“I know I’m not the only one who’s been staring longingly out the window waiting for live sport to return, so to bring the K League to viewers in such a friendly time zone from this weekend is something we’re really excited about,” said Richard Bayliss, Optus Director of Sport.
“In light of COVID-19, we have faith in South Korea’s capability to start the K League while respecting societal requirements to keep players and the wider community safe.”
Optus Sport will be airing two matches live and on demand every round from the K League 1 division, which has five influential Australians playing in the competition, including reigning Golden Boot winner Adam Taggart.
“The Australian players are likely to be key to their clubs’ hopes and Suwon Bluewings pair Adam Taggart and Terry Antonis taking on reigning champions Jeonbuk in the season opener on Friday evening will be fantastic,” Bayliss added.
Optus Sport’s loyal audience has been enjoying replays of classic matches, live trivia, and magazine shows during the suspension of live sport. From the start of March to 30 April 2020, the Optus Sport active base has retracted only 0.5 per cent to 820,000 activated subscriptions.