Tuesday, May 21, 2024

ViewLift Empowers LIV Golf+ Launch on LG Smart TVs

ViewLift, a provider of end-to-end streaming and over-the-top (OTT) solutions, has announced the launch of new features for the top-tier LIV Golf+ Smart TV app. Additionally, the app is being rolled out globally on LG Smart TVs in anticipation of the LIV Golf tournaments in Spain (Valderrama) and London, UK (Centurion Club), marking the first live golf app on the LG platform.

“LIV Golf provides superb video experiences that enhance viewing for existing golf fans and attract new followers to this great sport,” said Will Staeger, Chief Media Officer, LIV Golf. “We knew that innovative video services would be a crucial part of winning over new fans and chose to work with ViewLift because we trusted them to launch and innovate at breakneck speed. ViewLift has delivered on this promise, providing OTT and web experiences that have the flexibility to appeal to both new and long-standing golf fans. We are delighted that LG Smart TV owners can enjoy all the action from London and Valderrama.”

The upcoming months will see the launch of new features including:

  • Personalisation, highlighting content about each LIV Golf fan’s favourite players and teams
  • Interactive leaderboard features
  • New apps on major Smart TV platforms

Rick Allen, CEO, ViewLift, said: “These announcements meet major LIV Golf objectives: increase distribution by bringing LIV Golf events to more devices, including Smart TVs, which are the perfect showcase for live sports, and align the innovation on the course with compelling fan viewing experiences. Personalisation features deliver the right content instantly; interactive leaderboards immerse fans into the heat of the action, making it easier to evaluate play at any moment. What starts with the upcoming London and Spanish events will become the new sports standard.”

ViewLift enables LIV Golf to stream live competitions through PCs, mobiles, Smart TVs, and other TV-connected devices. It has developed the LIV Golf+ apps and the video functionality of the livgolfplus.com website. ViewLift’s cloud-based platform allowed LIV Golf to launch live video on the web in 2022, just weeks from engagement. For the second season, ViewLift and LIV Golf have collaborated to offer thrilling new content experiences, including viewing through the LIV Golf+ mobile app, while also providing additional content streams, like live action from the driving range and practice green, hole cams and team streams.

Visit https://www.viewlift.com

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