GlobalM has announced it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle’s global cloud infrastructure with GlobalM’s technology for live media contribution, processing and distribution.
The integration will enable GMX Cloud services to run across OCI regions, giving broadcasters, sports organisations and media companies access to a significantly expanded global footprint for live media workflows.
At the heart of the integration is automation. GMX effectively creates a software-defined media network on OCI, automatically deploying the compute, networking, media processing and routing resources required for each service. Infrastructure is spun up and configured on demand, point-to-multipoint contribution and distribution paths are established automatically, and resources can be scaled as requirements change before being automatically released when services finish. This allows broadcasters to schedule and consume OCI infrastructure dynamically without having to manually build and configure the underlying cloud environment for every production.
OCI is suited to professional broadcast applications because of its high-performance networking and flexible compute architecture. OCI Flexible Shapes allow compute and memory resources to be configured according to individual workload requirements, enabling GMX to optimise infrastructure for applications ranging from SRT and RIST gateways to transcoding, remultiplexing and high-throughput media distribution.
Oracle’s global cloud footprint also complements GlobalM’s distributed architecture. GMX processing and routing nodes can be automatically deployed across OCI locations, allowing contribution feeds to enter the cloud close to their source and receiving broadcasters to connect through infrastructure close to their destination. This helps keep the unmanaged first and last miles as short as practical while the core media workflow operates across managed cloud infrastructure.
The collaboration will also extend GlobalM’s hybrid capabilities. GMX1 processing and routing nodes deployed within customer facilities will be able to operate alongside GMX Cloud resources running on OCI. Combined with Oracle’s hybrid cloud capabilities, this will allow broadcasters to integrate existing facilities with dynamically deployed cloud processing, international distribution, additional capacity, redundancy and disaster recovery.
Paul Calleja, CEO of GlobalM, said, “We are very excited to be working with Oracle. Combining OCI’s global infrastructure and flexible compute with GMX automation allows us to dynamically build and operate a complete cloud MCR, from processing and routing through to global distribution. OCI is an excellent fit for the demanding requirements of live broadcast, and we see significant opportunities for what we can achieve together.”
Kip Schauer, Senior Product Manager, OCI Media Partnerships, Oracle, said, “GlobalM has built an innovative platform that brings greater automation and flexibility to live media workflows. By bringing GMX to OCI, we’re combining GlobalM’s software-defined approach with OCI’s high-performance infrastructure and global reach to help broadcasters simplify and scale live contribution, processing and distribution across cloud and hybrid environments.”
GlobalM and Oracle will showcase GMX running on Oracle Cloud Infrastructure at IBC2026, 11-14 September, RAI Amsterdam. Visit GlobalM in Hall 1, stand 1.A11, and Oracle in Hall 5, stand 5.A21.
Visit https://globalm.media
