NHK WORLD PREMIUM (NWP) has chosen the Toronto-based live television app toober to distribute its Japanese-language news, sports, and entertainment programming to viewers outside Japan. toober is a live TV app designed to connect viewers to specialty television from around the world. It will bring NHK’s NWP content to audiences in 13 countries beginning in October 2023, as well as additional countries in the coming months. Via toober, NWP will be available on AndroidTV/Google TV Playstore, Apple TV, LG, Roku, and Samsung.
In phase one of what will be an ongoing partnership to increase access to NWP for international viewers, October will see toober launch NWP on its platform to the following thirteen countries: Austria; Belgium; Denmark; Finland; Germany; Holy See/Vatican City; Italy; Netherlands; Norway; Spain; Sweden; Ukraine; and United Arab Emirates
“toober is designed to make it easier for viewers all over the world to access the content they want to watch on any device or platform they prefer,” explains Sasha Zivanovic, CEO, toober. “We are delighted to partner with NWP to bring their excellent content onto our platform and onto the TVs, computers, and mobile devices of all our toober viewers.”
“JIB is excited to have NHK’s flagship international Japanese language channel, NHK WORLD PREMIUM, on the toober platform,” according to Mr. Jun Takao, President and CEO of Japan International Broadcasting Inc, the channel’s exclusive international distributor. “By giving our viewers access through a wide range of popular streaming services, toober greatly expands the range of the channel to almost anyone with an internet connection in the territory where the service is launched.”