RCS Worldwide recently announced the promotion of Alissa Pollack to President of Mediabase, the music industry’s premier source for airplay analytics, chart intelligence, and music data. In this elevated role, Pollack will also continue her full responsibilities as President, Global Music Marketing at iHeartMedia, creating one of the industry’s most influential leadership positions at the intersection of music, media, technology, and consumer intelligence.
As President, Pollack will lead Mediabase’s strategic direction, global expansion, product innovation, and commercial growth, accelerating the company’s evolution beyond industry-leading airplay charts into a global music intelligence platform serving record labels, broadcasters, artists, managers, publishers, digital streaming platforms, agencies, and brands.
Throughout her career, Pollack has been at the forefront of developing many of the music industry’s most influential data and analytics platforms, multi-platform marketing solutions, and award-winning brand-artist partnerships. Her work has fundamentally changed how artists are discovered, campaigns are built, and success is measured. By combining music intelligence with audience insights, she has helped create the strategic roadmaps that have launched and sustained the careers of countless global artists while enabling record labels, broadcasters, and brands to make smarter, faster, and more impactful decisions.
“Alissa has spent her career at the intersection of music, data, and relationships, which is exactly where Mediabase lives. This promotion is a recognition of everything she has already built and a reflection of our confidence in where she will take Mediabase next. As she steps into this role, she will have my full support as she leads Mediabase forward,” commented Susan Larkin, CEO and President, RCS Worldwide.
“I’m honoured to lead Mediabase at such an exciting moment in its evolution while continuing the work I love at iHeartMedia. These roles are incredibly complementary because they share the same purpose: helping the industry make smarter decisions through meaningful insights. Mediabase has earned its reputation as the gold standard in music data, and I see an incredible opportunity to build on that legacy by expanding our global reach and delivering intelligence that helps our partners not just discover what’s happening now but shape what happens next. As one of my first initiatives, I’m thrilled to make more Mediabase chart data publicly accessible through our newly updated Mediabase.com site. Music fans, industry professionals, and artists can now view the Top 50 charts across every format in both the U.S. and Canada, providing greater visibility into music performance and trends across North America,” said Alissa Pollack, President, Mediabase and President, Global Music Marketing, iHeartMedia.
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