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Monday, July 22, 2024

Astro Streams 4K HDR Live Sports with Harmonic

Sports fans in Malaysia are enjoying premium sports content in 4K High Dynamic Range (HDR) with pay-TV operator Astro employing Harmonic’s XOS software-based advanced media processing solution to deliveroutstanding streaming experiences.

Astro has teamed up with Harmonic to offer HDR video in stunning colour and contrast during the year’s biggest sports events – including the UEFA EURO 2020 and Summer Games in Tokyo. In addition, Harmonic’s XOS software-based solution also enables bandwidth reduction for Astro.

“We are trailblazing a new, state-of-the-art viewing experience for sports fans in Malaysia by bringing 4K HDR DTH services to market,” said Mauro Di Pietro Paolo, chief technology officer at Astro. “Harmonic’s XOS software-based appliance simplifies HDR delivery and ensures pristine 4K video quality, taking our sports offering to the next level.”

Harmonic’s XOS advanced media processing solution enables key capabilities for Astro, including:

  • Simplified delivery of 4K HDR channels via the Astro DTH platforms.
  • On-the-fly SDR-to-HDR upconversion through an extensive HDR toolset.
  • Bandwidth reduction by leveraging the latest in AI technologies.

Harmonic’s XOS software-based solution ensures efficient service delivery on every device. Featuring an advanced software encoding engine that leverages AI, the Harmonic XOS appliance guarantees optimal quality at all times.

Harmonic’s XOS software-based appliance is deployed in a containerised cloud architecture, offering Astro an easy-to-upgrade solution for years to come. The XOS solution also gives Astro the ability to process video streaming and DTH services from a single appliance, simplifying operations.


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